MERIT calls itself clean beauty and minimalist makeup, and the shop is organized around a short list of staples rather than a huge catalog. This guide goes through the top sellers, the sets and the few skincare items listed, with prices as shown on the store at the time of writing. They can change.

The core makeup staples

Everything here sits between roughly $24 and $38, so the entry price for a single product is predictable. Solo Shadow and the lip liner are listed with "from" prices, which means the final figure depends on the shade or variant.

Skincare line

The Great Skin range appears twice on the store with different figures. The top seller list shows Great Skin Serum from $42, while the product tiles show the serum and the Great Skin Moisturizer at $19 each, the Great Skin Double Cleanse at $16 and Clean Lash at $16. The page we read does not say what accounts for the gap, so check the size shown before you compare.

Sets: where the price drops

Sets are the clearest place to see a lower total than buying separately. The listed set prices and the amounts they are shown against:

The Five Minute Morning set carries the biggest markdown at 15%, but the Intro Set is the most approachable if you are new to the brand, since it is the lowest-priced of the sets that show a comparison.

Offers worth noticing

The offers we track for MERIT include a 15% off offer, free shipping, a newsletter sign-up offer and a free Signature Bag with a first order. The bag offer applies to a first purchase only, so it is mainly useful if you have not ordered before.

Who each set suits

The Intro Set at $119 is the one to look at first if you want a small kit of the staples without building it yourself. The Complexion Set at $185 and Five Minute Morning at $177 are larger and cost more in total, so they make more sense once you already know the brand. The Lip Blush Set at $76 is the narrowest, built around a single product type. In each case, open the product page to see exactly what is inside before comparing the set price with single-item prices.

How to pay less

The straightforward routes are buying a set instead of single items and checking the first-order gift. Offers change, and the current list is kept on our MERIT coupons page, which we update when the store changes its promotions.