Counter presents itself as a clean beauty brand, and the shop is organised into lines whose names show up in product titles: Countertime and Counterglow, plus makeup-leaning items like tinted moisturizer and foundation. Below is a tour of the best sellers and what they cost on the store.
The two $89 serums
The most expensive single serums in the best-seller list are the All Bright Vitamin C Serum and the Retinatural+ Advanced Super Serum, both listed at $89. A third serum, the Tri-luronic Hydrating Serum, is $58, and the Mineral Boost Hydrating Essence is $59.
Creams and moisturizers
- Tetrapeptide Supreme Cream — $98
- Antioxidant Soft Cream — $87
- Ultra Renewal Eye Cream — $76
- Adaptive Moisture Lotion — $55
The Tetrapeptide Supreme Cream is the priciest item in this set. The Adaptive Moisture Lotion, from the Counterglow line, is the more modest of the four.
Cleansers. There are two cleansers among the best sellers: the Lipid Defense Cleansing Oil at $56 and the Silky Skin Cleanser at $38, which is the lowest-priced item on the list.
Base makeup. For complexion products, the Dew Skin Tinted Moisturizer is listed at $49 and the Skin Twin Featherweight Foundation at $52. The store also lists a lip product, Beyond Gloss, at $32 as a new arrival.
A sensible way to build a basket
Adding up the best-seller list shows how quickly a full routine becomes a large order: a cleanser, a serum, a cream and an eye cream from the lists above would land well over $200. Starting with one cleanser and one serum, then adding from there, keeps the first order smaller. If you are unsure about retinol or vitamin C products for your skin, a doctor or dermatologist is the right person to ask.
Where the prices cluster
The best-seller list falls into a few bands. Cleansers and lighter products sit between $38 and $59. The two flagship serums are $89 each, and the richer creams run from $76 to $98. Makeup-style items land in the middle, with the tinted moisturizer at $49 and the foundation at $52.
That spread suggests a simple order of priority: start with the product you will use daily, which for many people is a cleanser or a moisturizer, and treat the $89 serums as the step you add once you know the brand suits you. The store also tags some items as best sellers or new arrivals, which can help narrow the list.
How to pay less
Third-party listings for this store include storewide percentage-off offers and a free shipping offer, and the product pages sometimes flag best sellers and new arrivals. Offers change often. Our Counter coupons page lists what is currently available. The prices in this guide are as listed on the store and can change.