Tatcha presents itself as luxury Japanese skincare, and the price list matches that positioning. Most of the products highlighted on the homepage are listed with "from" prices, meaning the starting price for the smallest or entry size. Here is how the shelf looks, grouped by type.

Cleanser and essence

The entry point is The Rice Wash, listed from $59. The Essence is listed from $110, making it the most expensive item before the serums and creams on the bestseller shelf.

Serums

There are four serums on the homepage list. The Longevity Serum starts at $80, The Dewy Serum and The Brightening Serum each start at $89, and The Silk Serum starts at $99. If you are comparing, the serums span a $19 range from the cheapest to the most expensive.

Creams and moisturizers

Creams sit at the higher end. The Longevity Memory Cream starts at $84, The Dewy Skin Cream and The Water Cream at $93, Indigo Overnight Repair at $94, and The Silk Cream at $125, the highest price among the bestsellers.

The Brightening Eye Cream is listed from $65. It is one of the lower-priced products among the creams, which makes it the lowest-priced cream on the list.

Building a routine

If you are putting together a full routine, a straightforward example from the list is The Rice Wash ($59), The Dewy Serum ($89) and The Dewy Skin Cream ($93), which come to $241 at the starting prices. Swapping in The Silk Serum and The Silk Cream raises the total to $283. The store organizes products in named families such as Dewy, Silk, Longevity and Brightening, so choosing within one family keeps things simple. Adding The Brightening Eye Cream at $65 to the first routine would bring that total to $306, and it is worth checking whether the shipping or minimum-order conditions on any offer change at that level.

Reading the "from" prices

A "from" price usually refers to the starting size. Larger sizes, refills or sets will cost more, so open the product page and check the size you actually want before comparing one product to another. Prices listed here are a snapshot from the store and can change.

How to pay less

Coupon listings for Tatcha show a 10% storewide offer, a 15% storewide offer, and a 15% offer that requires a minimum order of $35. A newsletter offer and free shipping are also listed. These generally need a code or a signup, and which one works can depend on what is in your cart. On a $93 cream, 15% off would be about $14. We keep the latest details on our Tatcha coupons page.