BNTO is a clothing and accessories rental service rather than a conventional store. Its site title describes it as rental from global brands, and the homepage frames the service as a membership: you pay a monthly fee and choose pieces to borrow. This guide explains the pricing structure, using what the store lists, and then looks at some of the pieces shown on the site.

How the membership is priced

The membership is listed at $98 per month. Each month, members can rent six items of their choosing. The store describes the range as premium styles from around the world, from emerging designers to established global brands. Because the fee is monthly rather than per item, the more of your six picks you use, the lower your effective cost per piece. At the listed price, six items work out to about $16.33 each.

New-member pricing

New subscribers are offered $15 off each of their first three months. That equals $45 off in total if you stay for all three, and it matches the "$45 off" offer shown on coupon listings. In the first month, the membership would therefore come to $83. The store also mentions a monthly bonus credit of $20 or more with a BNTO membership, though the details of how credit is applied are on the site.

Delivery, returns and flexibility

The store lists free shipping and returns, with prepaid return labels included, and delivery that typically takes two to three business days. It also says members can pause or cancel at any time. Because this is a recurring charge, read the current membership terms before you sign up so you know the exact cancellation steps.

Buying what you rent

If you fall for a piece, members can buy rented items, and the store advertises purchase discounts of up to 75% on pieces you have rented. The final price depends on the item, so check it in your account.

Sample pieces and their listed prices

The homepage shows pieces from the brand Campbell&Kramer, with listed prices that give a sense of what the pieces cost to buy. Examples include The Bowery Tee at $140, the Cleo Shorts at $140, The BFF Bolero at $140, the Demeter Midi Skirt at $150, The PJ Pant at $150, the Fringe Longsleeve Boatneck Top at $180, the Mars Cardigan at $190, The Julia Dress in Merlot at $200 and the Psyche Mesh Dress at $250. The Olympia Mini Skirt in Midnight is listed at $115.

How to pay less

With a membership service, the main savings are the new-member credit and the purchase discount on pieces you rent. Coupon listings also show a free shipping note and a general deal. A rental only pays off if you use most of your six picks each month, so consider how often you actually wear new outfits. The latest offers are collected on our BNTO coupons page.