This Lovability review looks at a women-owned wellness company with an unusually clear remit. Lovability describes itself as a brand that empowers identifying women to take charge of their sexual health by creating body-safe, eco-friendly and revolutionary products, and it is best known for two of them: the TikTok-famous WaterSlyde and the iconic Buttercup Condoms.

The brand's own framing is broader than a product list. Its Instagram bio sums the range up as body-safe essentials for everyday pleasure to help you love yourself, love your body, love your planet. Below is what that actually means in the catalogue, where the range is genuinely differentiated, and who it is not for.

What Lovability actually sells

The catalogue is compact and organised around intimate wellness essentials rather than novelty. There are five broad groups.

Bundles then combine those into kits, which is how most people end up buying. If you are comparing the category more broadly, our Maude review covers a similarly design-led alternative.

The WaterSlyde is the reason most people arrive

Lovability describes the WaterSlyde as a revolutionary patented water diverter that attaches to a bathtub faucet to deliver a flow of water to the midline of the tub. It is a bath faucet attachment rather than a device, which is precisely why the brand leans on it so heavily.

The claims Lovability makes for it are worth listing plainly: body-safe, OB/GYN approved, made from 100% recycled plastic, recyclable, package-free unless requested, hands-free, disability-friendly, and shipped discreetly. It is available in four colours and comes with a Happy Sock for plush storage. To be more eco-friendly, the brand says the WaterSlyde no longer ships in a retail box.

That eco-first framing runs through the whole line rather than sitting on one product page, which is more consistent than most brands in the space manage.

Protection and lubricant: the details that matter

The Ultra-Thin Condoms are made from natural vegan latex, and Lovability lists them as body-safe, free of dyes, fragrances and spermicide, FDA 510(k) cleared, electronically triple-tested, vegan and animal-friendly, with recyclable packaging and discreet shipping.

Lovability Ultra-Thin Condoms box in ombre packaging

The design intent is stated openly: body-safe condoms designed to sit alongside everyday beauty and wellness products, in a purse, on a bedside table, or on a retail shelf. Lovability also notes they are made with natural latex and a smooth, long-lasting silicone lubricant, with sensitive skin and pH balance in mind.

HALLELUBEYAH Organic Aloe is the lubricant. It is water-based and made with organic aloe, which the brand credits for a slippery, non-sticky and natural-feeling texture. The formula is described as pH-balanced, hypoallergenic, free of parabens, glycerin and fragrances, and manufactured to what Lovability calls the ideal osmolality. It is condom and toy-friendly, and the 3.1 oz size is TSA travel-friendly.

Lovability HALLELUBEYAH Organic Aloe personal lubricant tube

Those are the brand's own product claims rather than independent testing, and they should be read that way. What is fair to say is that the specificity is higher than average for the category, and the ingredient exclusions are listed rather than implied.

The small everyday items

Quickies Intimate Wipes are the quiet workhorse. Lovability lists them as body-safe, pH balanced wipes made with natural plant fibre and infused with aloe, individually packaged in a set of 20, with each towelette unfolding to 8 by 6 inches. They are described as vegan, flushable and compostable, with the brand adding a note asking customers to consider the environment.

The Lovability Tin is a screw-top carrying tin that holds up to four condoms, reusable and recyclable, with the tagline carry condoms, carry confidence. Condoms are sold separately.

Then there are the sprays. Bae Spray is a light body mist that Lovability describes as an energising blend of essential oils designed to help boost self-confidence and balance your mood, positioned as a cleaner alternative to perfume. Moregasm Mist is a body, bath and sheet spray the brand frames as a sensory reminder to build intimacy and prioritise your pleasure. Both are listed as body-safe, vegan, not tested on animals, in a recyclable bottle, made in the USA.

Where the brand voice helps and where it might not

Lovability writes the way a friend talks. Product copy calls you babe, the mirror product is named Your Vajesty and exists, in the brand's words, to remind you that your vulva is a queen and uniquely vajestic. The stated goal is to be a safe and approachable platform for the sexually curious.

For a lot of shoppers, that tone is the whole appeal, and it does real work in a category where clinical packaging can feel alienating. If you prefer something more understated and minimal, the products in our Hello Nancy review take a quieter approach to the same shelf.

Lovability Quickies Intimate Wipes 20 pack box with individual wrappers

Bundles are how the range is meant to be bought

Singles exist, but Lovability builds most of its merchandising around kits, and each one has a clear starting point. The Sex Essentials Pack combines condoms, lube and wipes. The Power & Pleasure Pack drops the wipes. The Slip & Wipe Pack drops the condoms. The Get Wet Pack pairs a WaterSlyde with a Bomb Balm, and three separate bath kits stack the WaterSlyde, Happy Sock, heart-shaped bath bombs and ThreePlay candle in different combinations.

Each bundle lists its own saving against buying the items separately, from $6 on the two-item packs up to $15 on the fuller bath kits. If you are testing the brand rather than restocking, a kit is the cheaper way to find out which half of the range you actually reach for. All of them are listed at Lovability.

Who Lovability is for

Buy it if you want body-safe basics from a women-owned company, you care about recyclable and low-plastic packaging, you want condoms and lube that list what is left out, or the WaterSlyde specifically brought you here.

Look elsewhere if you want a large device catalogue, clinical minimalist packaging, or a brand that stays neutral in tone. Lovability is deliberately warm and chatty, and it does not pretend otherwise.

One more practical point in its favour: discreet shipping is mentioned across the range, not just on one product. That consistency matters for a category people buy quietly.

Browse the current line-up at Lovability, or start with a bundle if you are new to the brand.

Lovability FAQ

Is Lovability women-owned?

Yes. Lovability describes itself as a women-owned wellness company focused on body-safe, eco-friendly products for sexual health.

What is the WaterSlyde?

It is a patented bath faucet attachment that diverts water to the midline of the tub. Lovability lists it as body-safe, OB/GYN approved, hands-free, disability-friendly and made from 100% recycled plastic.

Are Lovability products eco-friendly?

The brand makes that claim across the range: recyclable packaging, condom containers and lube bottles, packaging from 100% recycled paper, flushable and compostable wipes, and a WaterSlyde that ships package-free unless a box is requested. For more gift-ready wellness picks, see our roundup of self-care and wellness gift brands.