The Emi Jay store describes itself with the phrase “Heaven-Sent Hair Essentials”, and the bestseller shelf is built around hair clips, hair care, a brush and body mists. The colorways have playful names. This guide sorts the list by product type and shows how a basket can reach the free gift threshold. Prices are as listed at the time of writing and can change.

Clips

Clips lead the list, and the price depends on the size:

The listing repeats the Big Effing Clip in several colors at the same $36, so color is the only thing you are choosing.

Mists, mask and balm

The Aura Hair + Body Mist is listed at $24 in Mochi Milk, Toasted Sugar and Angel Wings, which makes it the least expensive product on the shelf. The Dream Crème Hydrating Hair Mask in Toasted Sugar is $48, and Angelstick is $38.

Brush and gift set

The Mini Boar Bristle Brush in Pink Sugar is $48. The DedCool x Emi Jay Mochi Milk Gift Set in Yellow Mochi Sky is listed at $59 against a regular $74, a $15 saving that matches the 20% badge shown.

Building a basket

One of the listed offers is a free gift on orders with a minimum of $100. As an example, one Big Effing Clip at $36, the Mini Boar Bristle Brush at $48 and one Aura mist at $24 total $108, which clears that line before shipping or tax. A smaller order of two clips and a mist comes to $96, just under it. Offer terms apply, so check the details.

Gifting and sets

Gifts are where the store gets the most variety. The Mochi Milk gift set at $59 is the only set on the bestseller list. A smaller alternative is a Big Effing Clip at $36 and an Aura mist at $24, which together come to $60, a dollar more than the set, although the contents differ. Always compare what is in each package before deciding. If you are buying for several people, the $24 mist is the lowest-priced product on the list and comes in at least three scents.

For a first order, the mists and clips are the lowest-priced items on the shelf. A Lil Effing Clip at $30 and an Aura mist at $24 total $54, while the hair mask at $48 and the Angelstick at $38 total $86. Choose according to what you already use, and check product pages for sizes and shade or scent details.

How to pay less

Offers listed for Emi Jay include 10% off storewide, a free gift with a $100 minimum order, free shipping and a newsletter sign-up offer. Our Emi Jay coupons page tracks the current versions, which can change at any time.