The Living Proof store is a haircare shop built around a few product families: Full, Perfect hair Day and Scalp Care. Within each family there are shampoos, conditioners, dry shampoos and styling products, so the quickest way to shop is to start with the family that matches the hair concern you have. This guide lists the prices shown on the store, which can change, and explains the “from” pricing that appears on several items.
The Perfect hair Day family
This is the largest group on the bestseller shelf, and it covers cleansing, dry shampoo and refresh products.
- Perfect hair Day Shampoo (8 fl oz) — $17
- Perfect hair Day Conditioner (8 fl oz) — $17
- Perfect hair Day Dry Shampoo — from $18
- Perfect hair Day Advanced Clean Dry Shampoo — from $18
- Perfect hair Day Style Refresh Mist — from $18
- Perfect hair Day Sheer Clean Dry Shampoo Mist (100 mL) — $35 on its product listing
The dry shampoo items show a lower “from” price in the bestseller list and $35 on their product tiles, which points to different size options. Check the size selected before comparing them.
The Full family
Full is the volume-oriented line. Full Shampoo and Full Conditioner are each listed from $17 (the 8 fl oz size is $17.00). Full Dry Volume & Texture Spray is listed from $19, and the Full Thickening Blow-Dry Cream is $34. A shampoo and conditioner pair at the 8 fl oz size comes to $34 at listed prices.
Scalp Care
The Scalp Care Density Serum is the highest-priced item on the bestseller shelf at $68. It is the only scalp product listed there, so it is a deliberate purchase rather than an add-on.
Building a routine on a budget
If you only need a basic wash routine, the shampoo and conditioner pair at $17 each is the lowest-cost route on the store. Adding a dry shampoo from $18 gives you a three-item routine starting at $52, and a styling product at $18 on top brings that to $70. Those totals use the starting prices, so the actual figure depends on sizes.
Holiday sets
The homepage banner currently advertises exclusive savings of up to 33% on limited-edition Holiday Sets, pitched as easy gifting. Sets are worth comparing against the single prices above: add up the items inside, then compare the set total.
How to pay less
The offers we track for this store include storewide percentage discounts of 15% and 20%, a free shipping offer and a newsletter sign-up offer. They change, so check our Living Proof coupons page for the current list, and confirm the final price in your cart.
If you have a scalp condition, hair loss or skin sensitivity, check with your doctor or dermatologist before using a scalp product.