Tower 28 Beauty describes its line as clean, vegan and cruelty free, and the store splits roughly into two families: the SOS skincare products and a makeup range that includes foundation, concealer and lip gloss. Gift sets also feature heavily in the current best sellers. Here is how the main items are priced.
Gift sets with a marked-down price
Three of the best sellers show both a current and a regular price, which makes the savings easy to calculate:
- SOS Stressed Skin Mini Starter Gift Set — $28, regular $38, saving $10
- JELL-O x TOWER 28 Lip Jelly Lip Gloss Gift Set — $24, regular $32, saving $8
- JELL-O x TOWER 28 Lil Pudding Mini LipSoftie Gift Set — $20, regular $32, saving $12
The Lil Pudding set carries the biggest percentage reduction of the three, at about 38%.
SOS skincare
The SOS products form the skincare side of the shop. The SOS Recovery Cream is $24, the SOS Rescue + Relief Body Wash Treatment is $22, and the SOS Rescue Spray is listed from $28. The SOS FaceGuard SPF 30 Sunscreen PA+++ is listed from $32. If you have a skin condition, a dermatologist is a better guide to what to use than a product name.
Makeup
- Swipe Serum Foundation — $36
- Swipe Serum Concealer — $24
- SunnyDays Tinted SPF 30 — $32
- ShineOn Plumping Lip Jelly — $18
The ShineOn Plumping Lip Jelly at $18 is the lowest-priced single item on the best-seller list. The Everyday Base-ics Set is listed at $48 and is the highest.
Which to buy first
If you are new to the brand, the $20 to $28 mini gift sets give you a taste of the range without a large order. If you already know your shade, the foundation and concealer are the two items you would reorder.
Reading the product badges
The store's product listings carry short labels such as On Sale, Save $8, Save $12, TikTok Viral and New + Improved. They are useful for scanning, but the product pages are where the actual price and details live. For example, the SOS Stressed Skin Mini Starter Gift Set is marked as on sale, while the Lip Jelly and Lil Pudding sets are tagged with their savings.
The store also lists larger formats such as an SOS Rescue Spray Jumbo Refill and an SOS Spray Duo, tagged with Save $44 and Save $4 labels. If you already use the spray, the bigger format may be the better value, but check the price per unit on the product page before you decide.
How to pay less
Third-party listings show storewide offers from 10% to 20%, usually needing a code at checkout, and gift sets that are already marked down may be excluded. Our Tower 28 Beauty coupons page keeps the current offers. Prices above are listed on the store and can change.