This Duke Cannon review has to start with the brand's own origin story, because it does half the selling. Duke Cannon Supply Co., per its own description, "hails from a simpler time. A time when the term handyman was redundant. A time when chivalry and patriotism weren't considered old-fashioned. A time when you never put the word salad next to bar." That is the voice, and it never breaks character across the entire catalog of premium men's grooming goods.
Underneath the personality, though, is a real question: is Duke Cannon soap, body wash and cologne actually good, or is it a joke brand with nice packaging? We went through the current lineup β bricks of soap, THICK body wash, solid and liquid cologne, face care and the Supply Drop subscription β to answer that properly.
The brand in one paragraph
Duke Cannon sells men's grooming products with oversized formats, workwear-flavored humor and scent names like Sawtooth, Midnight Swim and Palomino. The flagship is the Big Ass Brick of Soap, the range now spans body wash, cologne, beard care, face care and lip balm, and the brand has landed licensed collabs with Jeep and Thermos plus retail placement including a Costco-exclusive soap 4-pack. The tone is a bit; the product range is not.
The soap: bricks, pucks and a pumpkin curveball
The Big Ass Brick of Soap is the anchor product, and the naming convention tells you the design brief: a large-format bar built for men. The current catalog shows how far the format stretches. The Costco-exclusive 4-pack bundles two of the brand's best-selling scents, Midnight Swim and Sawtooth. The Jeep collab produces a Trail Rated brick with a bracing mountain pine scent. And every fall, Duke Cannon leans into self-parody with the Basic Ass Pumpkin Spice Latte brick β a limited edition made with pumpkin pulp to gently exfoliate, which the brand promises will turn your shower into "an autumnal, month-long, 4-star, soy-candle-wonderland."
That last one is the tell about this brand: it can mock a trend and still ship a decent exfoliating bar inside the joke. There are also Everlasting Pucks of Soap in scents like Sawtooth, which show up in the Supply Drop and bundles. If you have been converted to bar-format washing in general, our roundup of the best shampoo bars makes a natural companion read.
THICK body wash: the viscosity argument
Duke Cannon's body wash line is literally named THICK, and the pitch is stated as a fact on the bottle: most men's body wash is "weak, watered down, and smells about as appealing as a junior high locker room." THICK is formulated with significantly higher viscosity β the claim being a moisturizing lather that works more effectively on your body and "doesn't spill pitifully down the drain like traditional shower gel."
It now comes in 30 oz. bottles in Midnight Swim and Sawtooth, and the format also powers the Jeep Trail Rated limited edition with its mountain pine scent. Whether you buy the viscosity argument or not, it is a concrete, checkable product claim rather than vague marketing β you can feel the difference in your hand β and that is more than most body wash brands offer.
Cologne without the mall kiosk
The fragrance side of the catalog is quietly the most interesting part of this Duke Cannon review. Proper Cologne is made with clean, naturally derived fragrance oils, crafted in small batches, and positioned as "a subtle scent enhancer to be discovered, not announced." The Travel Ration format in the Midway scent is pocket-friendly and pitched as smelling like "a cool breeze blowing through palm trees in the Pacific."
Then there are the Solid Cologne Sticks β Seawolf, Palomino, Midway and Sawtooth β described as long-lasting eau de parfum with lightweight skin conditioners and a high level of fragrance, "at a wildly affordable price." The recurring theme is anti-mall: Duke Cannon repeatedly frames its fragrance line around not wasting time "ducking perfume spritzers." If you are still figuring out what you actually like, our guide to finding your signature scent with samples pairs well with these low-commitment formats.
Bundles, collabs and the Supply Drop
Duke Cannon is unusually good at bundles. Dad's Liquor Cabinet collects bourbon-scented grooming goods β Big American Bourbon Soap, THICK Bourbon Oak Barrel body wash, Big Bourbon Beard Wash and Beard Oil β with a woodsy oak barrel scent and the instruction to "please groom responsibly." The Thermos collab pairs tumblers with themed soap bricks (Backyard BBQ in black pepper, Rise & Grind in coffee, Productivity in peppermint). The Big Face Bundle covers skin: Daily Hydrating Face Wash, Ultralight Face Lotion and Cannon Balm Tactical Lip Protectant. The Mulligan Golf Bundle adds a cologne-and-golf-towel pairing for the dad with the 6:53am tee time.
The Supply Drop subscription is the ecosystem play: a quarterly box that ships free with over $75 in Duke Cannon goods "and whatever else we feel like sending" β which the brand describes, characteristically, as costing less than a one-night stay in the Econo Lodge off I-70 in Topeka. The current Q3 2026 drop includes Palomino antiperspirant deodorant and Sawtooth Everlasting Puck soap. For a heavy user, it is the sensible way to stay stocked. Browse the current drops and bundles at Duke Cannon.
Verdict: who Duke Cannon is for
Duke Cannon is for men who want grooming products that work without a routine that feels like homework β and for everyone who buys gifts for those men. The humor is the hook, but the range is coherent: oversized soap, high-viscosity wash, small-batch fragrance in grab-and-go formats, and bundles that solve entire gift occasions in one click.
- Buy it if: you like big-format bar soap, strong masculine scents like pine and bourbon, or you need a reliably funny-but-useful gift for a father, brother or groomsman.
- Skip it if: the lumberjack-Americana tone grates on you, or you want a fragrance to announce itself β Proper Cologne is deliberately subtle by design.
- Best entry point: a Big Ass Brick of Soap in Midnight Swim or Sawtooth, the two scents the brand itself leads with.
Bottom line for this Duke Cannon review: the joke is the packaging, not the product. It has earned a place in the self-care-gifting canon alongside the brands in our best self-care and wellness gift brands roundup, and the full catalog is at Duke Cannon.
Duke Cannon review FAQ
What is Duke Cannon best known for?
The Big Ass Brick of Soap β a large-format men's bar soap sold in scents like Midnight Swim and Sawtooth, with limited editions including a Jeep Trail Rated pine brick and a fall Pumpkin Spice Latte brick made with exfoliating pumpkin pulp.
Is Duke Cannon cologne strong?
By design, no. Proper Cologne uses clean, naturally derived fragrance oils in small batches and is positioned as a subtle scent "to be discovered, not announced." The Solid Cologne Sticks are the portable, long-lasting version of the same idea.
How does the Duke Cannon Supply Drop work?
It is a recurring quarterly box that ships free with over $75 worth of Duke Cannon goods per drop. The Q3 2026 box includes Palomino antiperspirant deodorant and a Sawtooth Everlasting Puck of Soap.